The Copywriter's Crucible

Surviving the Vagaries of the Freelance Life

Archive for November, 2009

Some words to live by

Posted by rachelwriter on November 16, 2009

Control Your Brand

Photo Courtesy: Flickr/kristiewells

I’m still alive, everyone.  I’m alive and I’m still here.  My apologies for having taken so long to write another post.  I’ve been busy (which is a good thing!), but still no excuse for neglecting my blog.

I thought I’d share a little something with you today that I learned at a women’s business development and networking event a few weeks ago.  The guest speaker at this event—the lovely and über dynamic Kat Cole, VP of Hooters Restaurants—urged a group of about 35 business owners to run their businesses and their professional lives according to the following mantra:

“If not me, who?  If not now, when?”

It’s a fantastically simple yet powerful message that applies to all business owners–not just women.  And since this blog is about copywriting, here’s how it applies to the business owner who’s on the fence about hiring a professional writer.

“If not me, who?”     If YOU don’t step up to the plate and market your business with professional copywriting, know that your COMPETITION will.  And if your competition’s marketing copy is kick-ass and yours, well, isn’t… you might as well kiss your prospects (and, frankly, your business) goodbye.  Because the fact is, people aren’t going to spend their money with a company whose message is vague, off-target, irrelevant to their immediate needs and desires, or poorly written.  They’re going to spend it with a company whose sales literature (whether it’s a Web site, a magazine ad, or a TV commercial) resonates with them and convinces them that there’s no better product/service around.  So, think about it: if not you, who?

“If not now, when?”     Just don’t have the time to think about your business’s marketing copy right now?  Just don’t have the cash to spend on quality copywriting right now?   Well, that’s a shame, because the longer YOU wait, the more business you’re probably losing to your COMPETITION.  Remember: a prospect’s first impression of your business usually comes from something that’s been written about your company.  If you don’t take the time, now, to ensure that their first impression of your business is positive and—more important—consequential, you’re going to have a hard time catching up.  So, when it comes to marketing your business, think and act in the present, not in the future.  The sooner you get started, the sooner you’ll start seeing results.

–Rachel

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