The Copywriter's Crucible

Surviving the Vagaries of the Freelance Life

How media/public relations, marketing, and copywriting share a common thread

Posted by rachelwriter on January 5, 2010

Photo Courtesy: Flickr/chefranden

I’ve been fortunate enough over the last few weeks to have met and spent some time with a few very talented and experienced professionals in the Media/Communications/Public Relations and Sales/Marketing/Advertising industries. We’ve had some wonderfully insightful and thought-provoking conversations.

Our discussions got me to thinking:

While copywriting may seem, on the surface, to be a horse of a different color, it actually plays an integral role in both Media/Public Relations and Marketing. In fact, I’d even go so far as to say that an effective PR and/or Marketing pro needs to have, at minimum, a solid understanding of the mechanics of good copywriting.

Why? Because PR and Marketing are rooted in creating and implementing strategic messages that sway the opinions of a target audience and elicit a desired action. And that’s precisely what copywriting is all about.

What’s more, many PR and Marketing tactics are carried out through written communication. Press releases. Media pitches. Brochures. Web site content. E-mail blasts. Scripts.

You get the idea.

So, while each profession demands unique skill sets (media savvy in PR, for example), each also shares a common thread: in order to be successful, professionals in Public Relations, Marketing, and Copywriting must be able to articulate a message clearly and persuasively and, consequently, achieve measurable results.

No matter one’s level of media or business savvy, a PR and Marketing professional without exceptional communication skills—that is, without the ability to write cogent, compelling copy— is pretty much doomed.

—Rachel

Advertisements

One Response to “How media/public relations, marketing, and copywriting share a common thread”

  1. […] Top Posts How media/public relations, marketing, and copywriting share a common thread […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: