The Copywriter's Crucible

Surviving the Vagaries of the Freelance Life

Posts Tagged ‘green’

BIG CHANGES are coming! Read more for the scoop.

Posted by rachelwriter on February 1, 2010

Photo Courtesy: Flickr/giarose

In life, change is good.  It keeps us challenged.  It keeps us satisfied.  It injects a healthy dose excitement into the everyday grind.  And it helps us to grow and learn.

I’ve experienced a great deal of change over the last few years.

First, I waved goodbye to my home state of New York and headed south—way south—to Birmingham, Ala.  (How’s that for a change?)  Then, I took a leap of faith, quit my career as an on-air TV news talent, and flocked 150 miles east to Atlanta, Ga., where I embarked on an exciting adventure as a freelance copywriter.  I adopted a dog, married my fiancé of four years, and finally (finally!) felt like I had a place to call “home.”

It’s all been wonderful.  And I wouldn’t change a thing.  But now, the time for change has come again.

Something Shiny, New, and GREEN in 2010

I’m proud to say that I’ve accepted a full-time position as the Public Relations and Communications Manager at the GREENGUARD Environmental Institute.  GREENGUARD is an Atlanta-based, national nonprofit organization that works to improve the quality of the air we breathe inside our homes, offices, and classrooms.  You may be surprised to know that indoor air is two to five times more polluted than the air outside.  How come?  Because most of the products we use on a daily basis—from our furniture and flooring to our laundry detergents, air fresheners, and tile cleaners—contain dangerous levels of chemicals called Volatile Organic Compounds, or VOCs, that seep into the air we breathe.  VOCs can cause or exacerbate a host of ailments, including asthma, nausea, headaches—even cancer!

This is serious stuff—but it’s something that most of us don’t even think about.  Or, for that matter, know about.  So, I’ve decided to make it my job to spread the word.

You may or may not know that I’m a firm believer in sustainability and in keeping our planet clean and healthy.  In fact, I’m the type of gal who gets angry at people who don’t recycle and annoyed at those who cruise around in gas-guzzling combat vehicles.  I’m also pretty big on maintaining a healthy lifestyle.  And, as an asthmatic, I consider clean air—both indoors and outdoors—extremely important.  So, for me, the transition to GREENGUARD seems pretty, well, organic.

Okay, but what about your copywriting biz?

Fortunately, the folks at GREENGUARD have given me the “green” light (get it? :)) to continue my freelance writing operation on the side.  I’ll still welcome new projects and new clients, but because my availability will be limited, I will accept only the projects that fit safely into my nighttime and weekend schedule—and, of course, only those that do not pose a conflict of interest with GREENGUARD’s brand.  I will no longer be available to work on any freelance projects during normal business hours, Monday through Friday.  And I may not be able to update this blog as frequently as I do now.

That said… I’ll still be here, people!  And I’ll still be able to provide you with outstanding copy for your business’s needs.  All you have to do is call or e-mail for a free consultation.  (I may have to get back to you after hours or on the weekends, but I promise not to leave you hanging!)

Oh, and if you happen to be an editor or reporter—*WARNING: shameless self-cross-promotion to follow*—please don’t hesitate to reach out to me at GREENGUARD for help with stories in the green space!  We’ve got lots of incredibly interesting, useful, and newsworthy information to share with a variety of audiences, and I’d be happy to help in any way I can.

So that, dear friends, prospects, and clients, is what’s changing in my life.  What’s changing in yours?

–Rachel

Advertisements

Posted in marketing, Public Relations, The Basics | Tagged: , , , , , , , , , | 2 Comments »